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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
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Previous |  Contents | Next Download the eBook If the first time you think about me is when you realise I’m blocking the sale, too late! Some years back there was a young man called Nigel working at Queensberry. He was about to get married, and that's how the following exchange got started. It prompted me to write a post in which I said that, to hear people talk, you’d think that only two people are involved in buying a wedding album – the bride and her mother. Same with portrait shoots, I was sure. I couldn't imagine To View More >>

This entry was posted in Marketing by Ian Baugh | Leave a Comment

I've just finished re-watching Barry Schwartz's Ted Talk on The Paradox of Choice. He makes this very important point: Too much choice produces paralysis. Offer people too much choice and they'll find it very difficult to choose at all. Yes, at Queensberry we offer a lot of choice! We know that. We do it because every photographer is different. And we agree, as Barry Schwartz says, that it can be difficult to get your head around. But … if you want to sell products, you need to make the effort, not leave it to your customers.  As our designer friend Donna says, to run a design To View More >>

This entry was posted in Marketing by Alexandria Baugh | Leave a Comment

We're selling more smaller albums these days, but we're stoked to see people still opting for the big books! Our 18x10 albums allow for lots of images, and high impact story-telling with their radical panoramic pages. And they translate perfectly into copy albums for parents and loved ones too. (If you've included lots of small images we recommend 10in copies for albums of this size.) This 18x10 is by husband and wife team Neil and Katherine of Tandem Photography, Christchurch, New Zealand. Notice how Neil and Katherine have personalised To View More >>

This entry was posted in by Victoria Hollings | Leave a Comment

Be bold, make a statement, choose a Panorama Flushmount. Just over a year ago we released our Panorama Flushmount albums. With pages creased at the spine, not cut.  Seamless, and perfect for bold and beautiful Imagery. But not only can you design stunning, uninterrupted panoramic layouts, you can add more pages as well. Simply select our medium- rather than heavy-weight option. Our new medium panoramic albums take up to 45 pages in total (90 sides) whereas with traditional heavy-weight pages the limit is 30 (60 sides).  Panorama albums have raced away to To View More >>

This entry was posted in by Alexandria Baugh | Leave a Comment

Justine Ungaro is conducting a Master Class at WPPI about the challenges of setting up business in a new market. We're proud to be sponsoring her. We all know that selling albums can make you more $$, but did you know that selling albums will also make you a better photographer? It’s a hard-learned lesson that took me years to figure out, so I will try to save you time by giving it to you straight! When I started out as a wedding photographer, I didn’t sell a whole lot of albums. I was intensely focused on improving my photography skill and developing my creativity. But as the To View More >>

This entry was posted in , , Marketing by Justine Ungaro | Leave a Comment